數碼品牌傳播 

Digital Brand Communication

資歷名稱: 數碼品牌傳播 (高中應用學習) 證書 (資歷架構第3級)
資歷名冊登記號碼: 21/001390/L3 登記有效期: 2022年1月1 日至2026年12月31日

Title of Qualification: Certificate in Digital Brand Communication (Senior Secondary Applied Learning) (QF Level 3)
QR Registration No.: 21/001390/L3 Registration Validity Period: 1 Jan 2022 - 31 Dec 2026

數碼品牌傳播 Digital Brand Communication
廖小姐 Ms Liu/ 黃先生 Mr Wong
電話 Tel: (852) 2910 7638 / 2910 7645

傳真 Fax: (852) 2520 5481
電郵 Email: ug.comm@hkuspace.hku.hk

市場競爭激烈,不同行業均高度認同品牌建立與品牌管理,能夠成為公司產品或服務突圍而出、可持續發展的關鍵。具備品牌傳播知識及技能的專業人才,不單可以在擁有品牌的本地公司或跨國企業發揮所長,也可以加入品牌代理或諮詢機構,為公司以至個人客戶創建品牌。

 

品牌傳播出路廣泛,而數碼媒體在現今品牌傳播中扮演重要角色。為讓學生把握發展機會,課程會教授有效運用網上直播、社交媒體帖文、圖像、照片及主題標籤等等傳播策略的知識和技巧,為公司宣傳產品,建立形象,讓學生完成課程後可從事品牌傳播,以至廣告及公關等工作。

Amid keen competition in the market, brand building and management have been recognised as the key to products and services’ success as well as a company’s sustainable development. Professionals with brand communication knowledge and skills can develop careers in local and multinational companies that own brands and in branding agencies and consultancies that help companies and individuals to build brands.

 

Recognising the importance of digital media in today’s brand communication, this applied learning programme aims to equip students with the knowledge and skills in effectively using livestreaming, social media posts, images, photos and hashtags as communication strategies for building a company’s brand and promoting products. Students completing the course can seek for jobs in brand communication, advertising and public relations industries.

課程簡介短片